Setting Up Your Payouts (Stripe + Israeli Sellers)

To receive payments, you must set up your payout details. Without this step, customers cannot check out on your listings.

• Click your profile picture (top right).
• Go to Account Settings > Payout Settings.
• U.S. and global sellers: Enter your bank details through Stripe.
• Israeli sellers: Fill out this form: Payout Form for Israeli Sellers

Important: Until your payout info is complete, no one can buy your products.

Pricing Strategy: Volume vs. High-Ticket Sales

• High-price, low-volume: 1 print at $350 in a month = $350 revenue.
• Volume-based: 10 prints at $150 each = $1,500 revenue.

Strategy:

• Keep originals premium (collectors, galleries).
• Offer prints, mixed media, or other accessible formats at lower price points.
• This balance grows sales without devaluing originals.

Printing & Fulfillment Options (POD Services for Wall Art)

Some artists asked us to look into print-on-demand (POD) options. Two possibilities to consider:

What is POD? You upload your file once. The POD service prints, packages, and ships directly to your customer when an order comes in.

• Lumaprints.com: Balanced quality and cost; options for paper, canvas, framed canvas, and metal prints. To help set shipping charges, we tested an 18×24 stretched canvas to several Jewish communities (NY, NJ, Miami, LA, Dallas, Cleveland, Baltimore). Prices ranged $14–$20, so $17 is a safe standard for U.S. shipping for that size.
  How to use this method: If you sell a 12×12 canvas, run test quotes to a few U.S. cities with your printer and take the average. Use that as your flat rate for that size.
• Pictorem.com: Higher-end POD with premium printing and framing. More expensive; good for luxury positioning.

Shipping & Delivery: Best Practices

• Always state how your work will arrive and how long shipping takes.
• Returns reassure buyers. A common approach: returns accepted within 14 days of delivery; buyer pays return postage unless the item is damaged or incorrect.

Shipping Costs: Factored In or Separate?

1. Separate shipping: List a product at $100 and add $17 shipping.
2. Factored in (recommended): List the product at $117 and offer “free shipping.”

Why “factored in” works better: Buyers respond more positively to free shipping. It feels simpler and more transparent and reduces cart abandonment.